One word comes to mind when thinking of Minx Boutique in downtown Asheville’s “viva la Lexington” Avenue: Fashionista.
Walk around Asheville for 30 minutes, and you’ll see young, hip people wearing a huge range of creative fashion—especially for a town of its size. Asheville might not be recognized as a world leader of couture fashion, but it has its special kind of flair.
People in this mountain town imbue their look with an attitude and creativity that comes from a distinct approach to life. The artistic mentality that is alive and well in Asheville bleeds into many Ashevillians’ personal expression, style, and look. Asheville doesn’t boast the kind of shopping that even Charlotte, as the closest metro area in North Carolina, can provide, but what Asheville does have is a small (tiny, even) but thriving independent boutique scene. Minx is a cornerstone of this hip scene.
Minx Boutique is a great mix of trendy and classic. Whether you are looking for a statement piece to add splash to your seasonal wardrobe or a staple that will carry through many seasons for years to come, Minx is a great place to start. You can find the season’s newest cuts, prints that you won’t find anywhere else, and the accessories to go with anything you choose to take home with you. It offers shoes, casual and dress clothes, outerwear, purses, bags, hair accessories, and even jewelry, so you’re likely to find something that you will desperately want to take home.
Prices can be on the higher side, showcasing some truly beautiful dresses, shoes, and coats, but most items tend to be on the reasonable end of the spectrum. The labels also cover a nice range, from the more well-known labels like Frye, Spanx, Kenzie, and Dolce Vita, to the more hipster, exclusively known labels, as well as a few local jewelry and clothing designers.
The owners of Minx do showcase one of their strongest talents on a regular basis: They know how to put an outfit together. They have the gift of styling. As a result, their front windows, interior cases and show spaces, and religiously updated blog are wonderful testaments to their ongoing success. It’s one thing to buy the newest style being offered by clothing designers at the seasonal markets, it’s another thing to be able to combine these elements into outfits that work—outfits that fit many different tastes, outfits that keep a regular customer base returning on a more than regular basis.
For better or worse, depending on your point of view, Minx only orders a few sizes of any single item. For a small town like Asheville, it’s nice to know that, if you’re a local, you can be assured that you won’t see 15 other people wearing the same cute dress with that trendy French print and the cutout keyhole neckline.
Minx’s savvy buyers go to market fairly often, so you can expect to see something new in the store every two to three weeks if not more often. So to stay on top of what’s new, make Minx a regular stop, and stay in touch with one of the best sources for local, indie-owned and provided fashion.
Minx is located at 64 North Lexington Avenue in downtown Asheville. Its hours are 11 a.m.-6 p.m. Monday-Thursday, 11 a.m.-7 p.m. Friday-Saturday, and noon-5 p.m. Sunday. For more information, call 828.225.5680, email shop firstname.lastname@example.org, or visit Minx.